Utah guidance sets the bar for AI disclosure by regulated occupations

Utah's Division of Consumer Protection issued guidance on when a regulated occupation must disclose that a consumer is interacting with generative AI. The guidance treats a prominent, plain-language notice at the start of an interaction as sufficient, and says a disclosure buried in terms of service is not. Legal services are named among the regulated occupations covered. The division said a first violation will be treated as an opportunity to cure, provided the interaction caused no demonstrable consumer loss.