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Mishcon publishes article on preparing for AI-related reputation issues
Mishcon de Reya said it published the first of two articles on protecting reputation in the AI era, by knowledge lawyer Isabella Piasecka and associate Sophie Hollander. The firm said the article identifies deepfakes, voice cloning, review bombing and bot harassment as threats and sets out four steps: internal preparation and crisis protocols, preserving original records and verifying content, continuous monitoring, and targeted action including platform takedowns and law enforcement referrals.
Key points
- Mishcon identified Isabella Piasecka and Sophie Hollander as authors.Mishcon de Reya
- The article discussed preserving records and verifying digital content.Mishcon de Reya
- The firm’s publication covered platform takedown processes.Mishcon de Reya
- The article also addressed crisis planning and monitoring for AI-generated material.Mishcon de Reya