PA.Regulation
Pennsylvania Act 99 requires disclosure of synthetic content that creates a false perception in advertisements
Pennsylvania enacted the Artificial Intelligence Deceptive Advertising Act (Senate Bill 806) as Act No. 99 of 2026 on October 22, 2026. From December 21, 2026, an advertiser may not knowingly, recklessly or willfully run an advertisement whose synthetic content creates a false consumer perception about the nature, origin or authenticity of goods or services without clearly disclosing that the content was modified or generated using artificial intelligence. The Attorney General and district attorneys enforce the act; civil fines reach $3,000.
Enrolled text (Pennsylvania General Assembly) → · KingSpry
Key points
- The disclosure appears at the first instance the synthetic content is presented, in the same medium, and, where feasible, permanent or extraordinarily difficult to remove.Pennsylvania General AssemblyKingSpry
- The act excludes content that is evidently fictional, parody, satire, commentary or criticism, and content limited to text.Pennsylvania General AssemblyKingSpry
- Synthetic content means information, including images, video, audio and text, significantly modified or generated by artificial intelligence.Pennsylvania General AssemblyKingSpry
- The Senate passed the bill 48 to 2 on June 10, 2026, and the House passed it 163 to 40 on October 7, 2026.Pennsylvania General Assembly
- Section 4(c) provides that disclosure does not limit other recourse under law; enforcement rests with the Attorney General and district attorneys.Pennsylvania General Assembly
- Section 6 provides that the act takes effect in 60 days, on December 21, 2026.Pennsylvania General Assembly
Sources2 articles across 2 outlets
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RegulationPa.Artificial Intelligence Deceptive Advertising ActComplianceRegulatoryTechnologyFor practitionersFor governance