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Seyfarth says it published a guide to U.S. trademark strategy for Asian companies
Seyfarth said it published a guide to trademark strategy for Asian companies entering the United States, following a program presented by three of its lawyers. The firm said the guide examined how trademark planning could support business objectives beyond obtaining a registration.
Key points
- Seyfarth identified Lauren Leipold, J.C. Heinbockel and Raymond Wong as the presenters.Seyfarth
- The firm said the program took place on October 26, 2026.Seyfarth
- Seyfarth said early clearance should consider prior marketplace use as well as federal records.Seyfarth
- The firm said ownership structure, translation, licensing and continuing maintenance also required attention.Seyfarth