MICH.Regulation
Michigan bans price optimization in auto insurance rates under 2026 PA 98
Governor Gretchen Whitmer signed Senate Bill 1013 on September 21, 2026, prohibiting insurers from using price optimization in no-fault auto insurance rating. The law adds MCL 500.2027a and was assigned Public Act 98 of 2026 with immediate effect. It codifies a 2024 Department of Insurance and Financial Services bulletin barring willingness-to-pay pricing in auto insurance.
Enrolled text (Michigan Legislature) → · Office of Governor Gretchen Whitmer
Key points
- Insurers may not use price optimization, or willingness-to-pay pricing, to set no-fault auto insurance rates.Michigan LegislatureOffice of Governor Gretchen Whitmer
- The law adds section 2027a to the Insurance Code of 1956, codified at MCL 500.2027a.Michigan Legislature
- The act took immediate effect on signing and was assigned 2026 Public Act 98.Michigan Legislature
- The ban codifies the Department of Insurance and Financial Services' 2024 bulletin on the practice.Office of Governor Gretchen Whitmer
Sources2 articles across 2 outlets
Michigan Legislature
Office of Governor Gretchen Whitmer
Filed under
RegulationMich.Michigan SB 1013: No-Fault Price Optimization BanInsuranceRegulatoryFor practitionersFor governance