Seattle mayor signs ordinance banning grocery surveillance pricing

Key points

• Wilson signed CB 121267, enacted as Ordinance 127515, on Oct. 5 after the City Council passed it on Sept. 22.Seattle City Council (Legistar)
• The ordinance bars covered grocers from using personal data, such as browsing history or location, to set individualized prices.Office of the Mayor, City of SeattleConsumer Reports
• Retailers must post prices available to all shoppers; traditional coupons and senior or veteran discounts remain protected.Office of the Mayor, City of Seattle
• The law adds Chapter 7.35 to the Seattle Municipal Code; its pricing prohibition takes effect Sept. 1, 2027.Seattle City Council (Legistar)
• Sponsors were councilmembers Rinck, Foster and Saka; the mayor said the policy was built with labor and community partners.Seattle City Council (Legistar)Office of the Mayor, City of Seattle

Sources3 articles across 3 outlets

• Consumer Reports

  • Seattle City Council votes to ban surveillance pricing in sale of groceriesSept. 22, 2026

• Office of the Mayor, City of Seattle

  • Seattle Becomes First City to Stop Grocery Stores from Using AI Based Personal Data to Set PricesSept. 23, 2026

• Seattle City Council (Legistar)

  • SEATTLE CITY COUNCIL - Record No: CB 121267Sept. 22, 2026

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