Law and legal tech, in three minutesGet the 7 a.m. briefDaily Brief PodcastMenu

Regulation

Seattle Council Bill 121267: Fair Pricing and Transparency Ordinance

Full name
Council Bill 121267: Fair Pricing and Transparency (Seattle Municipal Code Chapter 7.35)
Citation
Council Bill 121267; passed by City Council 7-2, 2026-09-22
Jurisdiction
Wash.
Text
council.seattle.gov/2026/09/22/councilmember-rivera-votes-no-on-fair-pricing-ordinance-citing-affordability-concerns-for-seattle-families/
Stories
2
Consumer protectionTechnology
WASH.Regulation

Seattle mayor signs ordinance banning grocery surveillance pricing

Seattle Mayor Katie Wilson signed Council Bill 121267 on Oct. 5, after the City Council passed it on Sept. 22. Enacted as Ordinance 127515, it bars covered grocery retailers from using personal data to set individualized prices, requires pricing disclosures and record retention, and adds Chapter 7.35 to the Seattle Municipal Code. The pricing prohibition takes effect Sept. 1, 2027.

Text (Seattle City Council (Legistar)) → · Office of the Mayor, City of Seattle, Consumer Reports
WASH.Regulation

Seattle council passes ban on algorithmic personalized grocery pricing, awaiting mayor's signature

The Seattle City Council passed Council Bill 121267 by 7-2 on September 22, 2026, adding a Fair Pricing and Transparency chapter (SMC 7.35) that bars grocery businesses with 20 or more locations, mixed-use retailers and delivery services from setting prices based on tracking or automated analysis of a consumer's personal data. Retailers must disclose discount eligibility criteria and keep records. The bill awaits the mayor's signature and takes effect September 1, 2027.

Text (Seattle City Council (Legistar)) → · Seattle City Council