California extends ad-loudness rule to music and podcast streaming
Governor Gavin Newsom signed SB 96 on September 28, 2026. Effective January 1, 2027, music streaming, podcast streaming, and video streaming services serving California consumers may not transmit commercial advertisements louder than the content they accompany, consistent with FCC regulations under the federal Commercial Advertisement Loudness Mitigation (CALM) Act. The bill also clarifies that "video streaming service" includes user-generated video platforms.
Enrolled text (California Legislative Information) → · Office of the Governor